You get only 2 seconds to convince your visitors about your relevance. If you fail, the visitor clicks the back button and leave your site for good. Here’s how you can stop it.
The SEO article writing practices have changed incredibly since the early days. With more people turning to the Web for information and even more people sharing their links with others, it has become quite a challenge for an SEO Article Content Writer to stand out in the crowd.
Thanks to the emergence of Social Web, an average Internet user will have access to tens of links drowning him with information on a daily basis. Your potential audience is literally inundated with hundreds of links on Facebook and Twitter alone. This leaves you with a very relevant question: How do get my articles to get all the attention they deserve?
Here are the answers:
Establishing Your Audience
One of the key factors while writing SEO articles is to establish your core audience. Even as the Web has millions of users scouring for information using Google and other search engines, you really shouldn’t worry about targeting each one of them while writing your articles.
Each industry has a niche audience and you should only try to address the potential queries while developing your SEO articles. Knowing your audience helps you shape the tone of your articles thereby making them appealing to your core audience.
Researching Their Needs
Once you know who your real audiences are, it’s time to find out what they want. Often the best way to do this is to periodically visit the places where they are usually frequent. Places like Facebook Groups, Twitter, LinkedIn are some of the potential spots where you can drop by to know what they are discussing and what they want to know about your industry. This offers you an immense insight into what you should be writing about. This helps direct your SEO article efforts towards making your articles more meaningful for your core audience.
Gathering Research-based Data
Although an imposing number of articles being published on the Internet and shared on the Social Web every day, only few of them carry answers to your potential audience. This is because many publishers prefer to hire low-cost SEO article writers to maintain their budget. Understandably, the articles produced by the low-cost writers are an offshoot little or no research, and therefore, tend to offer no real benefits to the target audience.
While your audiences are still searching the Web for answers, you have a real opportunity to answer their queries by offering research-based data. For instance, you can back your article information quoting data found across authority sites and helping your audience gain immense insights into the industry updates.
Offering Information Creatively
Often how you share the updates with your audience makes all the difference between your articles being read and ignored. SEO article writers should be well-versed with the manners in which the article information should be presented to the audience. They should know how to market the information to their core audience in a step-by-step fashion.
Writing an appealing headline, an impressive first paragraph leading to subsequent paragraphs with relevant sub-headings go a long way in making your article enjoyable for your readers. Even the best articles with lousy headlines can’t attract eyeballs. Likewise, a lackluster presentation many receive lukewarm response from the readers.
Creating After-thoughts
When all the hard-work is done to create a really useful article for your audience, it’s important to leave them engaged and not let them drift away from your article. This can be achieved by crafting the last paragraph of your article in a thought-provoking manner. Try asking them some relevant questions and press the hot-buttons.
Understand the tone of your article while proof-reading and develop an idea of what can be best last paragraph for your outgoing readers. Spend a little time coming up with the best ideas that impress your readers. Try to relate your last paragraph with your Author’s Bio section where they can bring themselves to click on your anchor text links and visit your website.
The secret to winning attention from your classified readers is to serve them with information that they need and not force your articles down their throat. Crafting useful SEO articles sure takes times but then there’s no alternative to winning the long-term trust of your target audience and build on your credibility.
Fantastic article. I write for an online PR and marketing company and I run into these problems constantly. Great solutions for real problems in the field. The act of creating after thoughts in the endcap paragraph is a really good idea. I’m going to try to do that in the next article I write. Thanks!
Hei, thanks for the great article. Researching the targeted audiences or visitors is the utmost important issue for any content copywriter. I quite agree that a writer should not target all the visitors of the site but it’s a huge challenge to target the “potential visitors”. For instance: if you are writing content for a software development firm, you should be using the technological terms to convey the message to a software expert. Along with this, the writer should keep in mind that, there would be some company owners or authoritative personnel with no in-depth knowledge on software terminology. To meet both type of visitors the balance should be perfect and the writer must satisfy both visitors.
Thanks for article again. It explains some core issue regarding to the content copy writing.
This was beautifully written. it was a pleasure to read this. you have conveyed a lot of information in a simple and easily understandable way! kudos!
This post shows how much effective you are in article writing skills and this is also to be a famous article , cheers have good time with posts like these .. bye